WHY SUPER FUN?
It was never just about the pants.
It was about embracing the things in your day & your life that make you smile or give you hope. It was, and is, about living fully and finding contentment in little ways.
We believe that a life full of your own personal mood-brighteners is a life better led. And we’re pretty certain you’ll feel a little more buoyant when you’re wearing the perfect pair of stretchy, colorful pants.
SYP does exhaustive research into pant sizing, pant fit, and pant sources, choosing to work with small, preferably women-owned brands that put an emphasis on quality.
We know what pairs work best on which body types because we fit them on all sorts of bodies every day. And we’re sure we’ve got a pair that celebrates your shape in the way you deserve — a way that boosts your confidence and puts a little spring in your step!
It’s our mission to create a community of Superfun people. People who understand that living happily is an active practice, and who want to help other people live more happily too.
It took a sabbatical from the corporate ladder for Amy Brachman to find a kind of happiness that fit her perfectly. She began to pay more attention to the little things that made her feel joy, and made an effort to incorporate more things she loved into her life.
She started documenting online the small things that gave her moments of happiness, and one day, one of those small things was a pair of yoga pants she found online. They made her feel more confident about herself, about her day, and about life in general. And she wanted to help other people experience the thrill of finding the pairs of pants that could help them feel that way too.
Fitness and wellness have always been part of my life. Even as a little kid, I remember doing Jane Fonda videos grapevining in our living room, sporting some hot leg warmers and my purple leotard (of course), next to my mom each day. Something about the movement, the sweat, the fun always kept me wanting more and smiling from ear to ear.
This love for being healthy and active carried over into my college years and ultimately throughout my career evolving into helping others find their specific path to wellness. I have been extremely fortunate to work with many individuals and groups of people in clinical, commercial, and corporate wellness settings. From my days as the Wellness Program Coordinator at Google and then to running my own personal training business in Austin, I have learned I need to be around people -- both on an individual basis where I can connect one-on-one, but also on a large scale where I can help as many people as possible. Superfun allows me to fulfill both of these passions...and, BONUS...I also get to work with my amazingly passionate and inspiring cousin, Amy!
My happiness is watching people’s faces light up when they find their happy pants and can truly embrace the bigger mission of Superfun. We are ultimately more than the pants. We are deepening personal/community connections and promoting joy, confidence, and kindness amongst women. I couldn’t dream of doing anything better!
First pair of Superfuns: Rock City
My name is Walker and I am so happy I met Amy and joined the Superfun Good Vibe Tribe! I am originally from Charlottesville, VA, and was raised by a yogi mother who taught me to do what you love and, in turn, create happiness for those around me. I’ve been an artist from day one and creativity feeds my soul.
I moved to Richmond, VA to follow my dreams of being an artist & graduated from Virginia Commonwealth University with a major in Sculpture & Extended Media. After graduating, I spent some time in Philadelphia working at the Free People Home Office doing Visual Display, which opened my eyes to the fashion industry. I’ve always been a lover of clothes and being such a visual person, the right pair of yoga pants can literally brighten up my day!
After dabbling in entrepreneurship, I took a 6 weeklong trip to Southeast Asia to “find myself.” After a whirlwind of a trip, I returned to Richmond and ran into Amy the following day! Everything truly happens for a reason. Soon after I became the Richmond Market Manager and being with Superfun has allowed me to meet so many empowering women in the Richmond fitness community and beyond. I love that we get to spread confidence, kindness, and joy and the looks on people's faces when they find the right pants is truly my favorite part of what we do.
First pair of Superfuns: Northern Lights