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The Ikigai Runway Event

The Ikigai Runway Event


We can’t adequately express the joy we feel inviting you to The Ikigai Runway Event this Sunday in Richmond, VA.

IKIGAI is a Japanese concept that describes the intersection of what you love, what you’re good at, what the world needs, and what will financially sustain you. 
We are inspired by people who are working every day to live their “reason for being.” People who are doing what they love with a purpose that is bigger than the financial gains they receive from it. And we are honored & humbled to put on this event to celebrate and tell the stories of many amazing people who are doing just that. And to give some of the proceeds from the event to Celebrate RVA - a nonprofit that throws birthday parties for our community’s underserved youth and, absolutely was a labor of love in its creation.

We hope you can make it. Be part of this amazing community of dreamers, innovators, and inspirers. See some authentically pulled together outward representations of the amazing women who will walk the runway in thoughtfully made and styled getups. Eat and drink well. And maybe shop a little!

What
When
Sunday October 23, 2-5pm
Where
Who
A collaborative event dreamed up by Superfun Yoga Pants and Brittanny Chanel Jewelry and put on in conjunction with Sydney Lester of Chic Stripes, Smoke + Mirrors Salon, DJ Ant Boogz, Lunch and Supper and the Veil Brewing Co. 
What
A fashion-focused runway event by RVA creatives inspired by the Japanese concept, Ikigai, “a reason for being.” The goal is to bring together like-minded local designers, makers, and entrepreneurs for an afternoon of that celebrates the purpose behind their brands. 
Details
A runway and storytelling event will feature local #GoodVibeTribe individuals modeling looks styled by Sydney Lester of Chic Stripes in exclusive and new pieces by Brittanny Chanel Jewelry and Superfun Yoga Pants; with elements from Molly Virginia Made handcrafted leather goods.  Flower Arrangements from Strawberry Fields Flowers & Finds will be featured throughout the space. 
Models
Ellie Burke of Ellie Burke Life, Julia Warren of Celebrate RVA, Brittany Mullens of Eating Bird Food, and Jess Erwin of River City Magnolias.

Hair and makeup will be styled by Smoke + Mirrors Salon. Local entrepreneur and DJ Anthony "Ant Boogz" Bryant will be spinning. A custom menu will be provided by Lunch and Supper with brews from the Veil on tap.

Pieces from each runway look will be on hand and available to purchase after the show.

A portion of proceeds will benefit Celebrate RVA, a local non-profit whose mission is to create a culture of love and celebration through the simple joy of a birthday party for underprivileged children here in Richmond.


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