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BAMF is what you need it to be.

BAMF is what you need it to be.

Yes, BAMF stands for Bad A$$ MFer.

And, at first, we struggled with how we could use it for Superfun. But it was authentically part of our story. And just begging to be shared.

And Marion (the OG BAMF bracelet maker) mentioned that someone she knew told people it was Beautiful And Most Fabulous. And another friend, the father of a young girl, said he would tell her it was Best At Making Friends. And a team-member said she really liked Breathe And Move Freely.

And we realized it was what you made it. What you needed it to be. Changing. Static. For yourself. Through you to others. 

Thank you for sharing Abbie. You are, indeed, a creature of grace and a creature of power. And we love you.

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RG Abbie @awkwardab: Thank you, @brachstar. Seeing you Friday was exactly the catalyst I needed to remember how much the #bamf life is my most authentic life. In only two days, the phrase has ebbed and flowed from vulnerability to strength and everywhere in between. This morning on my run, it said "Breathe deeply And Meet the day with Faith," and today as I arrived at school, I looked down and it read "baddas mf." I am both. I am a creature of grace and a creature of power. Sharing the power of #bamf with dear friends is simply an added gift.💕🌟✌🙏💥💜

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