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BAMF is what you need it to be.

BAMF is what you need it to be.

Yes, BAMF stands for Bad A$$ MFer.

And, at first, we struggled with how we could use it for Superfun. But it was authentically part of our story. And just begging to be shared.

And Marion (the OG BAMF bracelet maker) mentioned that someone she knew told people it was Beautiful And Most Fabulous. And another friend, the father of a young girl, said he would tell her it was Best At Making Friends. And a team-member said she really liked Breathe And Move Freely.

And we realized it was what you made it. What you needed it to be. Changing. Static. For yourself. Through you to others. 

Thank you for sharing Abbie. You are, indeed, a creature of grace and a creature of power. And we love you.

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RG Abbie @awkwardab: Thank you, @brachstar. Seeing you Friday was exactly the catalyst I needed to remember how much the #bamf life is my most authentic life. In only two days, the phrase has ebbed and flowed from vulnerability to strength and everywhere in between. This morning on my run, it said "Breathe deeply And Meet the day with Faith," and today as I arrived at school, I looked down and it read "baddas mf." I am both. I am a creature of grace and a creature of power. Sharing the power of #bamf with dear friends is simply an added gift.💕🌟✌🙏💥💜

You are more than enough. Right now.

You are more than enough. Right now.

When Marion first gave me a BAMF bracelet, I wasn't sure that the definition fit me. But it wasn't long before it because an anchor reminding me that I was always enough. And that I was even more than enough when I was authentic to myself. Even when I was sad and lonely and struggling.

Thanks, Megan, for sharing your honest, authentic self with the BAMF community. Love you.

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RG Megan @megzbowls: my Wednesday reminder that everything is going the way it is supposed to go and that I am enough! love this bracelet from @superfunyogapants, a daily reminder that what I am doing is GOOD as long as I feel fulfilled. while I still struggle with anxiety and feeling direction-less and lost daily, I am slowly finding my footing. #myhappinessis #livingsuperfun #bamf

It's a crazy, connected world of SuperBAMFs

It's a crazy, connected world of SuperBAMFs

We sometimes cannot believe the many ways in which BAMF is connecting people. Last week, a friend of a BAMF friend saw a BAMF post on her friend's IG. Then sat next to Amy's mom (without knowing Amy or Amy's mom) on an Amtrak train. Noticed the bracelet. Struck up a conversation. And the rest is history.

Keep talking people. It's a Village. And a movement. And we are so glad to be part of it with you.

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RG from Kelly:

❤️ my new #BAMF bracelets that arrived today! Thought about waiting until the poison ivy on my wrist went away and I could get a 💅 before taking this pic, or at least using a better background or filter. Instead decided it's enough just how it is! Thanks @brachstar @lmuhlenfeld @karenbrachman - it's amazing what a 🚂 ride can do for a girl! #superfunyogapants @superfunyogapants